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Affectbehaviour as a determinant of motivation of machine operators in the apparel sector: the moderating effect of employee creativity

Authors:

M. M. D. R. Deegahawature ,

Wayamba University of Sri Lanka, Kuliyapitiya, LK
About M. M. D. R.
Department of Industrial Management, Faculty of Applied Sciences
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R. A. U. K. Rajapaksha

Wayamba University of Sri Lanka, Kuliyapitiya, LK
About R. A. U. K.
Department of Industrial Management, Faculty of Applied Sciences
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Abstract

Being the largest total national export earning industry in the country, the Sri Lankan apparel industry provides more than 990,000 employment opportunities, allocating a large fraction of it to the women labour force. Through it is competitive at present, the industry has been facinga gradually intensifying competition due to the presence of efficient manufacturers in other countries. The competition is further intensified since international buyers expect a long-term partnership with fewer efficient suppliers. Being a labour- intensive industry, the labour efficiency of the sewing machine operators has become salient in order to remain competitive. This demands the industry to maintain the employee motivation that will result in an efficient and productive workforce while helping the industry address other pivotal issues including employee turnover and absenteeism. The motivation can positively be influenced by the affect behaviour in a learning setting. Thus, the main objective of this study is to investigate the influence of the affect behaviour developed through the training of the newly hired sewing machine operators on the motivation. Also, the study examines whether the operators’ creativity moderates the said effect. The analysis of data, collected from 116 operators through a questionnaire, by the regression analysis, reveals that the affect behaviour positively influences employee motivation. Further, the PROCESS tool used to examine the moderating effect of employee creativity does not indicate suchan effect. Consequently, the apparel industry can use training programs in order to develop the affect behaviour of the newly hired sewing machine operators as a strategy to motivate them. Further, the operators’ creativity is not an influential factor. This study identifies the affect behaviour as a determinant of the motivation of the machine operators in the apparel sector. The study also presents a scale to measure the affect behaviour. Moreover, the study provides several implications and further research opportunities.
How to Cite: Deegahawature, M. M. D. R., & Rajapaksha, R. A. U. K. (2020). Affectbehaviour as a determinant of motivation of machine operators in the apparel sector: the moderating effect of employee creativity. Journal of Business Studies, 7(1), 48–65. DOI: http://doi.org/10.4038/jbs.v7i1.52
Published on 30 Jun 2020.
Peer Reviewed

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